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Marketing Guidelines

​It is the Keller Williams philosophy that agents can “brand” themselves; however, there are standards that are necessary to ensure the growth and professional image of the KW brand and of our Market Center.
 
All advertising should be run by our Broker, Sunil Varghese before printing/publicizing
There is a Corporate Identity Standards Manual available at www.mykw.kw.com

 
BASIC GUIDELINES
The logo for the Keller Williams DRIVE Market Center may not be changed or altered. The colors, context, and shape should remain the same. You can use any of the provided logos which we have available on our
Market Center Intranet for download.
 
BUSINESS CARDS
The Keller Williams DRIVE logo or name must be spelled out or incorporated into your logo and present on all business cards. The office address or Mega Agent office should be included. You should have your contact number and email address on the business card along with the logo for Equal Housing Opportunity. The MLS logo and Realtor logo (once you are officially a “Realtor”) is optional. 
 
OTHER MATERIALS
All marketing materials should include the Keller Williams DRIVE logo or name. You cannot use active or sold listing information from other agents without their express permission.
 
SIGNAGE
We have vendors available to you who are aware of this standard, and if there are any questions, please refer your questions to Director of Agent Services, who can help you with your signs. Reminder: It is your phone number on the sign panels so that all calls will be coming directly to you in line with the KW philosophy of “Your Listing, Your Lead.”
 
 
Keller Williams DRIVE
200 Mills Ave
Greenville, SC 29605
​Office: 864.520.5649
  • Home
  • Resources
    • NEW TO KW DRIVE >
      • Launching Your Business
      • ORIENTATION
      • First 7 Days
    • COACHING
    • FILES >
      • FORMS & POLICIES
      • Logos
    • Leadership >
      • About
      • Leadership Directory
      • Leadership Roles
      • Agent Leadership Council (ALC)
    • Facebook Groups >
      • KW Drive Leadership Facebook Group
      • KW Drive Agent To Agent Internal Facebook Group
    • Marketing >
      • Guidelines
    • Open Houses >
      • I need someone to hold an open house for my listing
      • Find a listing to hold an open house for
    • Preferred Vendors
    • Featured Vendors >
      • Featured Vendor List
      • Add/Recommend A vendor
      • RECOMMENDED VENDOR LIST
    • Refer An Agent
    • All KW YouTube videos
  • Training
    • Training Calendar
    • Facebook Live - KW DRIVE Training
    • Command Tutorials >
      • KW Command Overview
      • Getting Started With Command
      • Command 66 Day Challenge
      • Set Up Your Command Website
      • Opportunities
      • Designs
    • Docusign >
      • Getting Started With Docusign
    • Ignite Course Materials >
      • 1 - Ignite Your Business
      • 2 - Build Your Business
      • 3 - Find Your Business
      • 4 - Win The Seller
      • 5 - Price To Sell, CMA
      • 6 - Sell Your Listing
      • 7 - Find & Win Buyers
      • 8 - Find & Show Homes
      • 9 - Make & Receive Offers
      • 10 - Negotiate The Deal
      • 11 - Close The Deal
      • 12 - Ignition - Blast Off!
    • Mobile Apps >
      • Kelle
      • KW Consumer App
    • MREA
    • KW Drive Eventbrite
    • KWUniversity
  • Support
    • Frequently Asked Questions
    • KW Support
    • TOOLS
  • Tech Support Help
  • All